“Brands across all sectors are finding the Irish retail landscape more challenging. Traditional retailers have responded to a more competitive marketplace by expanding and improving their own-label lines – and brands and manufacturers are feeling the impact” – David Berry, Director of Kantar Worldpanel Ireland
No matter what is happening in the economy one thing is certain, people need to eat! Have you ever thought of joining the food industry? Read on to find out why you should!
As a result of the recession, consumer behaviours have changes and have led to a more value-conscious consumer. This means that retailers will need work even harder to attract consumers. A survey carried out by PWC reveals that even though the economy has continued to pick up less than a third of consumers surveyed said
A survey of 23,000 European shoppers in four countries, carried out by McKinsey, reveals grocers can boost sales by up to 10% in fresh fruit and vegetable departments. According to the survey, European consumers are inclined to judge the quality of the fresh-produce of a particular retailer, based on the qualities of their bananas and